Comprehensive Course on Marketing & Advanced Global Strategies

Objective: This course provides a deep understanding of modern marketing strategies, tools, and techniques used worldwide. It is designed for professionals seeking expertise in digital, traditional, and strategic marketing, covering data-driven decision-making and emerging global trends.

Total Course Duration: 90 Hours

Fundamentals & Consumer Insights: 12 Hours

Digital Marketing, SEO, SEM & Automation: 32 Hours

Performance, Pricing & Global Strategies: 28 Hours

CRM, MarTech, Ethics & Final Project: 18 Hours

Module 1: Introduction to Marketing (5 Hours)

  • Definition & Evolution of Marketing
  • Traditional vs. Digital Marketing
  • Role of Marketing in Business Strategy
  • Global Marketing Trends & Challenges

Module 2: Consumer Behavior & Market Research (7 Hours)

  • Understanding Consumer Psychology & Decision-Making
  • Segmentation, Targeting & Positioning (STP) Model
  • Market Research Techniques (Qualitative & Quantitative)
  • Data Analytics in Consumer Insights
  • Case Study: Understanding Global Consumer Trends

Module 3: Branding & Brand Management (7 Hours)

  • Importance of Brand Identity & Positioning
  • Developing a Strong Brand Strategy
  • Brand Equity & Loyalty Programs
  • Rebranding & Crisis Management Strategies
  • Case Study: Successful Global Brand Strategies

Module 4: Digital Marketing & Social Media Strategies (10 Hours)

  • Evolution of Digital Marketing & Omnichannel Strategies
  • Social Media Marketing (Facebook, Instagram, LinkedIn, Twitter, TikTok)
  • Content Marketing & Storytelling for Brand Engagement
  • Paid Advertising (Google Ads, Social Media Ads, Programmatic Advertising)
  • Influencer & Affiliate Marketing Best Practices

Module 5: Search Engine Optimization (SEO) & Search Engine Marketing (SEM) (8 Hours)

  • Fundamentals of SEO & Google Algorithms
  • Keyword Research & Competitor Analysis
  • Technical SEO & On-Page/Off-Page Optimization
  • Pay-Per-Click (PPC) Advertising & Google Ads Best Practices
  • Case Study: SEO & SEM Success Strategies

Module 6: Email Marketing & Automation (6 Hours)

  • Email Marketing Strategies & Campaign Creation
  • Automation Tools (Mailchimp, HubSpot, Marketo)
  • A/B Testing & Performance Metrics
  • Lead Nurturing & Retargeting Strategies
  • Case Study: High-Conversion Email Marketing Campaigns

Module 7: Data-Driven Marketing & Analytics (8 Hours)

  • Importance of Data in Marketing Strategy
  • Google Analytics, CRM Systems & Customer Insights
  • Predictive Analytics & AI in Marketing
  • Measuring ROI & Key Marketing Metrics
  • Case Study: Data-Driven Decision-Making in Marketing

Module 8: Performance Marketing & Growth Hacking (8 Hours)

  • Conversion Rate Optimization (CRO)
  • Viral Marketing & Guerrilla Marketing Strategies
  • Growth Hacking Techniques & Experiments
  • Marketing Funnels & Lead Generation Strategies
  • Case Study: Fast-Growing Startups & Their Marketing Tactics

Module 9: Product & Pricing Strategies (6 Hours)

  • Product Lifecycle Management & Innovation
  • Competitive Pricing Strategies (Skimming, Penetration, Value-Based Pricing)
  • Freemium & Subscription-Based Pricing Models
  • Psychological Pricing & Consumer Perception
  • Case Study: Effective Pricing Strategies in the Global Market

Module 10: B2B & B2C Marketing Strategies (6 Hours)

  • Differences Between B2B & B2C Marketing Approaches
  • Account-Based Marketing (ABM) in B2B Strategy
  • Direct-to-Consumer (DTC) & Omnichannel Marketing
  • Leveraging Partnerships & Strategic Alliances
  • Case Study: Successful B2B & B2C Campaigns

Module 11: International & Cross-Cultural Marketing (7 Hours)

  • Challenges of Global Market Expansion
  • Cross-Cultural Communication in Marketing
  • Localization vs. Standardization Strategies
  • Global Marketing Compliance & Ethical Considerations
  • Case Study: Adapting Global Brands to Local Markets

Module 12: Customer Relationship Management (CRM) & Loyalty Programs (7 Hours)

  • Introduction to CRM & Its Role in Marketing
  • CRM Tools (Salesforce, Zoho, HubSpot) & Their Applications
  • Customer Lifetime Value (CLV) & Retention Strategies
  • Loyalty Programs & Personalization Strategies
  • Case Study: CRM-Driven Customer Engagement

Module 13: Marketing Technology (MarTech) & Automation (7 Hours)

  • Introduction to MarTech & Key Tools (Salesforce, Marketo, HubSpot)
  • AI & Chatbots in Customer Engagement
  • Marketing Automation for Lead Generation & Nurturing
  • Personalization with AI & Machine Learning
  • Case Study: How MarTech is Transforming Global Marketing

Module 14: Ethical & Sustainable Marketing Practices (6 Hours)

  • Corporate Social Responsibility (CSR) & Marketing Ethics
  • Sustainability in Branding & Green Marketing
  • Transparency & Consumer Trust in Digital Age
  • Case Study: Ethical Marketing Strategies of Leading Brands

Final Project & Certification (6 Hours)

  • Development of a Full-Fledged Marketing Campaign
  • Presentation on a Data-Driven Marketing Strategy
  • Live Case Study Analysis & Solution Proposals
  • Certification of Completion

This course provides a comprehensive, hands-on approach to modern marketing, covering global strategies, emerging technologies, and best practices for marketing professionals. 

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